There is much interest in the role of insurance in encouraging homeowners to mitigate wildfire risk to their properties. For example, the Fire Adapted Communities Coalition characterizes the insurance industry as a 'nontraditional stakeholder' that 'may reduce future wildfire-related insurance claims by educating homeowners on Firewise principles and providing incentives for policy holders completing the work' (Mowery and Prudhomme 2014). Indeed, the Insurance Institute for Business and Home Safety has contributed substantially to the science of wildfire risk mitigation. However, little is known about the relationship between insurance policies, communications from insurance companies, and wildfire risk mitigation on individual properties.