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Author(s):
Eric Toman, Bruce A. Shindler
Year Published:

Cataloging Information

Topic(s):
Fire Communication & Education
Human Dimensions of Fire Management

NRFSN number: 11437
FRAMES RCS number: 8406
Record updated:

In this paper we discuss four principles identified through recent research for effective citizen-agency communication and examine their use in accomplishing fire management objectives. Principles include the following: (1) effective communication is a product of effective planning; (2) both unidirectional (one-way) and interactive approaches are part of successful outreach programs; (3) communication activities that focus on local conditions and concerns can decrease citizen uncertainty and build their capacity to participate in solutions; (4) a comprehensive communication strategy will emphasize meaningful interaction among participants and build trust along the way. Ultimately, a long-term commitment to outreach and education will yield positive outcomes for resource professionals and citizen stakeholders.

Citation

Toman, Eric; Shindler, Bruce. 2006. Wildland fire and fuel management: principles for effective communication. In: McCaffrey, Sarah M., ed. The public and wildland fire management: social science findings for managers. Gen. Tech. Rep. NRS-GTR-1. Newtown Square, PA: USDA Forest Service, Northern Research Station. p. 111-123.